I help ambitious equestrian organisations develop events, strategic projects and commercial partnerships that create memorable experiences and long-term value.
I don't just market equestrian. I help build what it runs on.
I work from idea to implementation - leading projects, developing formats, securing and activating partners, shaping guest experiences, and delivering on the ground.
Leading projects from idea to implementation - online, on-site and everywhere in between. Strategic project planning and delivery, cross-functional stakeholder management, coordination of internal and external teams, launch of new initiatives, platforms and services, brand activations, event and venue projects, operational leadership and implementation, partner and guest care on the ground.
New event products and formats at any scale - inside an existing tournament or built from scratch. Side-events, business clubs, VIP formats, auctions, fundraising events, creator programmes and the guest journey that holds it all together.
Not sponsor-hunting - partnership building. Managing and developing partner relationships, creating meaningful activations and making sure partnerships deliver value on both sides. From ongoing partner care and activation to renewals, new opportunities and selected business development.
Where premium automotive, sport and the horse world meet. Hospitality concepts, VIP and partner experiences, bespoke moments, host and concierge concepts, partner dinners, stable tours and behind-the-scenes formats - designed and delivered on the ground.
Marketing supports the event - communication, partner storytelling, launch campaigns, creator activation. It's part of the project, not the product I sell.
It's the relationships that make it work.
The roles I enjoy most - and I think I'm genuinely good at - combine project leadership with relationship management. Building real relationships with partners, clients and guests, and making sure they walk away with an experience worth remembering. It's probably why hospitality and premium events pull me in more than anything else.
An external development partner - working alongside your team.
I don't replace your event team. I work alongside it, bringing the commercial, partnership and experience perspective - while your team keeps its operational expertise.
Analysis, workshops, concepts, partnership strategy, pitch materials, hospitality journey, budgets and timelines - works from anywhere.
Kick-off and site visits, key partner and production meetings, the final days, and the event itself. There when presence creates value.
A blend of both, scaled to fit the project, the team and the budget - agreed together from the start.
We can begin with one clear module - a new VIP dinner, a business club, a partnership audit, a hospitality journey. A low-risk first project.
A premium customer experience programme built for KTM - concept through full execution. A series of high-performance riding experiences bringing the brand and its most passionate customers together on track. Delivered as a two-person team.
Brand activations, track day experiences and a product launch shoot - each built around the moment the brand needed to own. From brief to final frame.
Tell me about your event and what you want to build. A real reply from a real person.
